Optimization.
We are in process.

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Continuous and substantiated process optimization.

You know the growing market requirements for your product and service quality for years, but you also want to optimize the company's flexibility and reduce costs. Perfectly matched and interlinked processes are the decisive key to this, which can easily support today's requirements as well as the further development of your company.

We help you to define and optimize process chains across all areas of your company.

We define process contents to achieve a holistic optimization and create the basis for targeted and effective cost reduction programs in the areas of administration, sales, production and IT. Potential scans are the basis for developing a cost improvement strategy and actively accompany the implementation of the programs.

Our SAP management consultants conceive and implement SAP solutions that make international companies fit for the global competition.

Your business benefit will be increased. We help you to become more economical and to control risks in the area of ​​SAP. Our management consultants analyze the requirements with you and show how they can be implemented efficiently in SAP. Our team develop and deliver SAP systems using our knowledge and expertise to provide complex programs for an international environment and together with specialized companies providing you the best experts in the market.

Development of sales and marketing strategy

Sector: SAP consulting- and hosting services, German and U.S.A.

As many of the Oparium staff members have been at home in the SAP market since the end of the 1990s, Oparium boasts a wealth of expertise and knowledge under one roof.

At the start of the project, Oparium analysed the previous successful sales strategies, the factors that had led to a stagnation of orders and the sales methodology.

Using this analysis, Oparium identified the potentials for expansion in the respective key markets and customer segments and set out a clear vision for growth.

Once the client had approved the vision, Oparium restructured the sales team, introduced a new sales process, further developed daily tasks with the CRM system and outsourced telemarketing to an external service provider. Sales staff in the area of "value sellings" received on-the-job training and support in real-life sales situations.

Marketing was adapted to the new target customers and higher emphasis was placed on international customers. Targeted trade fair participation supported the telemarketing activities.


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Revision of market positioning and the sales model

Section: Fashion, the Netherlands

In order to ensure its success was not just a 'flash in the pan', our client was looking for new distribution channels and answers to the question of how customer potential could be further unlocked while retaining the uniqueness of its products.

Oparium helped with the search and organisation of international indirect sales and enhanced the direct sales process. In parallel to this, Oparium managed the adjustment process, coming up with ideas of how the products could cater to a larger customer base and which changes this would lead to in the sales process.


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Competition analysis and developing a sales strategy

Sector: Software products, Germany

Due to its extensive experience in the US market and active sales with US clients, Oparium analysed the US market in terms of competition, service portfolio, market opportunities and sales approaches.

The analysis results indicated how the portfolio would have to be complemented and extended to satisfy the needs of the US market and how high the expected potential sales volume might be. Besides the general technical conditions, the company's marketing and the go-to-market positioning were examined and adapted to the US market.

The project finished with the instruction of the US sales team and subsequent coaching sessions in order to turn the revised go-to-market positioning into reality.


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